dave
seidman

Part of my neurodivergent experience is having more ideas than I know what to do with, and decades of carefully deciding which ones were safe to share. I’ve had public blogs, two sites about music, and a lot of writing that never went anywhere because the fear of not fitting the expected mold was louder than the need to share it. This site is me working through that. It’s professional, yes. But it’s also honest. If that resonates with you, let’s talk.

When I’m asked to build something, my first instinct is to step back and understand the structure underneath it — what’s actually changing, what should stay flexible, where duplication is quietly metastasizing. That usually leads to fewer moving parts, not more. Most Salesforce implementations don’t fail because of bad code. They fail because nobody was looking at the whole thing at once.

I welcome when things are messy or no one’s made sense of them yet.

That used to feel like a liability in environments that needed me to stay in my lane. It took me an embarrassingly long time to realize it wasn’t a flaw to fix — it was just how my brain works. I see patterns across systems, conversations, and org charts that aren’t always obvious when you’re inside them. That’s the thing I bring that doesn’t show up on a resume.

There’s a decent chance I can work with you. I’m not a partner firm with account managers and a staffing bench pretending to be a solo consultant. I’m actually one person, which means you get that person — not whoever’s available that week.

Technically, my background starts with my Apple ][+. But as far as Salesforce is concered, I didn’t quite fall into it the way you fall into quicksand, but falling into it was not intentional. I had mixed feelings about getting entrenched in another enterprise ecosystem after Remedy (an IT service management platform), but I was excited about the canvas it provided to create meaningful, robust apps for the organizations using it.

Moksha lived here from 2014 to 2023, and the domain has been waiting patiently for the rest to catch up. The name comes from the Sanskrit concept of liberation or release — which felt right for a rescue dog, and honestly felt right for me too, at a point in my career when I wasn’t sure what came next. I still don’t have a clean answer to what Moksha Dog LLC is, exactly. A consulting practice, yes. But also a place to put everything that doesn’t fit anywhere else.